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  • Writer's pictureDaniel Harkins

2/18 Twitter Assignment

Twitter is a social media application that allows large companies to conveniently communicate with their customers and followers. It helps these companies resolve issues that customers may have efficiently and allows them to be aware of the variety of opinions that customers have regarding their products and services. Five renowned companies that I follow on Twitter through my student account are: Nike, BMW, Mercedes-Benz, Gym-Shark, and Chick-fil-a. I can easily communicate with these companies by commenting and replying to their posted tweets and videos. Although twitter users are constantly replying and composing tweets directed toward these large companies, they don't always receive replies back in response to their questions or concerns. However, after reviewing and scrolling through each respective companies twitter accounts, I discovered that an effective way to capture the attentions' of these large companies is to reply to their tweets with compliments and specific suggestions that could possibly improve certain components of their business. The essential purpose of administering a twitter account for these large companies is to promote their brand, product, and services. They utilize twitter as a relatively cost-less way to communicate with their respective followers and acquire information and opinions from their active followers. Furthermore, I incorporated this method of tweeting and I had a few of the large companies listed above respond almost instantly to my composed tweet. For example, I composed a tweet directed towards the fitness apparel company "Gym-Shark" stating : "Great gym apparel! This brand is growing immensely; I see everyone at the gym wearing it! Good job!". Approximately five minutes later, this fitness apparel company responded to my tweet, "Thanks Daniel! It means a lot". Companies like these cherish when their followers compliment their products because other users of twitter can observe these comments of satisfaction and possibly be persuaded into purchasing or consuming the companies products or services. Overall, Twitter is a social media platform designed for communication, and this method of acquiring the attention of large companies such as the ones listed above resulted accordingly.

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